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How to be GDPR Compliant (GDPR Consent Examples Included)
When new regulations are passed, entire industries are faced with the challenge of shifting their marketing strategies to comply with new laws. One regulation that has changed the way content marketers...
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9 Steps to Improve Email Deliverability
You’ve done the work necessary to attract more email subscribers and entice them to sign up for your email list. You’ve created email opt-in forms that can be easily placed on your website and blog....
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7 Email Marketing Metrics You Need to Be Tracking
Do you have a “set it and forget it” attitude when it comes to some of your marketing efforts? While you may be able to get away with this in some areas of marketing, it’s hard to be successful with...
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5 Best Practices For Your Targeted Email Marketing Segmentation Strategy
Email subscribers join your email list for different reasons. They could be motivated to learn about your niche topic, inspired to hear more about your business journey, or itching to get an inside...
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How to Write an Email: 7 Email Copywriting Best Practices
On average, people receive around 2.5 times more emails each day than they send. That means every time someone deletes an email, a few more pop up in its place. It’s easy to see why many people feel...
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5 Relationship Building Email Sequence Types
We consider email marketing to be the heart of your marketing funnel. Although a lead magnet, landing page, or email opt-in form may attract new email subscribers, the relationship begins with your...
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8 Lead Magnet Ideas to Grow Your Email List
What is the most important currency when it comes to marketing your business? Value. How valuable is the content you provide? How valuable are the products or services you offer? Interestingly enough,...
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How to Create A Landing Page In the Next 10 Minutes
Knowing how to create an email sign up form is a great start, but when isn’t it enough to convert your ideal reader? Usually, this happens when you need more space to explain what you are offering....
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6 Opt in Form Best Practices to Convert Readers to Your Email List
As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. What’s that, you ask? An email opt in form is essentially an...
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3 Reasons to Know Your Niche Audience
As a content creator, nothing induces more stress than staring at a blinking cursor. You try to brainstorm what purposeful or thought-provoking things you can say, but alas, it goes blank. As blank as...
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25 email marketing best practices for content creators
You’re a go-getter and a high-achiever. You’ve built your business with gumption, allowing you to connect with an audience of people who can’t wait to hear what you have to say. It doesn’t matter if...
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